4 Cs plus

Merle's Stones Diamonds

LET OUR DIAMOND EXPERT HELP YOU FIND THE MOST BEAUTIFUL DIAMOND

4 Cs plus

THE 4 C's
I know that you have read about the 4C's elsewhere. I don't want to give you information that you already know. If you want to ask any questions about diamonds please feel free to call or email me. I would love to answer your questions for you.

THE BIG PICTURE OF GRADING AND PRICING.

THE FOUR MOST IMPORTANT THINGS ABOUT DIAMONDS ARE
1. CUT 2. CUT 3. CUT 4. CUT..... NOT THE SHAPE BUT HOW THE DIAMOND IS CUT...THE CUT PARAMETERS. ROUND BRILLIANT DIAMONDS HAVE A CLEARLY DEFINED SET OF CUT PARAMETERS.
FANCY CUT DIAMONDS CUT PARAMETERS HAVE NOT BEEN SET YET.

Understanding diamond grading and pricing is a very complex evaluation because
1. NO TWO DIAMONDS ARE EVER EXACTLY ALIKE.

2. THERE ARE OVER 1600 FACTORS THAT DETERMINE A DIAMOND'S GRADE AND PRICE.

3. BUYING A DIAMOND IS NOT LIKE BUYING A T.V. WHERE YOU KNOW IF YOU BUY MODEL XYZ YOU CAN SHOP AROUND AND FIND WHAT STORE HAS THE BEST PRICE.

4. THIS IS A BIG MISTAKE TO THINK ALL 1.01 CT. G VS1 OR WHATEVER CARAT WEIGHT, COLOR, AND CLARITY DIAMOND YOU ARE LOOKING FOR, ARE ALL ALIKE. You can have 3 diamonds of the same color, clarity, weight and even with the same depth and table. They can cost thousands of dollars difference. There are many reasons why this is so. The least expensive is not the best cut or quality usually nor is the most expensive always the best. A diamond's price is a big picture. You need all the information you can get.
5. THERE IS A HUGE DIFFERENCE BETWEEN A PERFECT IDEAL EXCELLENT CUT WHICH MAY BE HEARTS AND ARROWS, WHICH CAN BE DAZZLING, MAGNIFICENT, STUNNING......AND THE MEDIOCRE OR THE SUBSTANDARD DIAMOND WHICH CAN BE DULL WITH SOME SPARKLE. WHEN YOU SEE THE WAY MOST PERFECT IDEAL EXCELLENT CUT DIAMONDS LOOK.... YOU WILL SEE A DIAMOND THAT IS STUNNINGLY BEAUTIFUL.

WOULDN'T YOU LIKE AN EXPERT TO GUIDE YOU THROUGH YOUR PURCHASE?
Wouldn't you like a cut expert with access to thousands of superbly cut diamonds do the shopping for you? You will not see diamonds of this quality in your typical jewelry store. Why run from store to store looking at diamonds and listening to people who are usually not diamond experts? Who have their own agenda. Who don't care what you buy as long as you buy from them. You are listening to people who often give you misinformation just so they can make the sale that will benefit them not you.

I CARE WHAT YOU DIAMOND YOU BUY!
I WANT TO HELP YOU UNDERSTAND DIAMOND GRADING AND DIAMOND CUT SO YOU DON'T THROW YOUR MONEY AWAY ON A SUBSTANDARD DIAMOND. YOUR SPENDING TOO MUCH MONEY TO SETTLE FOR THE MEDIOCRE OR THE SUBSTANDARD.

BIG DIAMONDS THAT ARE POORLY CUT ARE FLASH FOR THE CASH THIS IS NOT QUALITY.

IF ALL YOU WANT IS A BIG CHEAP DIAMOND! THEN PLEASE GO ELSEWHERE.
IF YOU WANT THE VERY BEST QUALITY DIAMOND THEN THIS IS THE RIGHT PLACE TO BUY A DIAMOND!

MY PROMISE TO YOU!!!

I DON'T SELL SUBSTANDARD DIAMONDS. I ONLY SELL THE VERY BEST NATURAL DIAMONDS AT THE VERY BEST WHOLESALE OR BELOW WHOLESALE PRICES. THESE DIAMONDS ARE SOLD AT COST TO A JEWELER OR BELOW THEIR COSTS.

I ONLY SELL WHAT I WOULD BUY FOR MYSELF AS A DIAMOND EXPERT. I GIVE YOU FACTS NOT TELL YOU A DIAMOND IS IDEAL WHEN GIA LISTS IT AS A VERY GOOD CUT. A DIAMOND CAN HAVE A PERFECT CUT AND STILL BE LISTED AS A VERY GOOD CUT BECAUSE THE MATERIAL OR DIAMOND ROUGH THAT THE DIAMOND WAS CUT FROM..... WAS OF POOR QUALITY

LET ME HELP YOU FIND THE VERY BEST DIAMOND THAT FITS YOUR BUDGET. You may have to make a sacrifice to carat weight, or to clarity, or to color but never to SACRIFICE CUT.

I GIVE A SEVEN DAY MONEY BACK GUARANTEE LESS SHIPPING AND INSURANCE OR AN EXCHANGE FOR A DIFFERENT DIAMOND IF YOU ARE UNHAPPY WITH THE DIAMOND I FIND YOU.

I ONLY ASK THAT YOU TAKE YOUR DIAMOND TO A GIA GRADUATE GEMOLOGIST OR A NAJA (NATIONAL ASSOCIATION OF JEWELERY APPRAISERS) APPRAISER WHO DOESN'T SELL DIAMONDS TO HAVE YOUR DIAMOND EVALUATED.

I SELL ONLY GIA AND AGS CERTIFIED DIAMONDS. I AM A DIAMOND BROKER. I DO NOT OWN THE DIAMONDS THAT I SELL. I WORK WITH THE FINEST CUTTING LABS IN THE WORLD. SO YOU CAN GET THE BEST DIAMONDS CUT FROM THE BEST ROUGH. THIS ALSO MEANS I HAVE NO AGENDA FROM ONE DIAMOND TO ANOTHER. I HAVE NO NEED TO MOVE INVENTORY. THIS ALSO MEANS I HAVE LOW OVERHEAD SO I CAN WORK ON A VERY SMALL MARKUP AND PASS ON THE SAVINGS TO YOU.

THINGS YOU HAVE TO KNOW AND REMEMBER.

IF YOU TAKE YOUR DIAMOND TO A JEWELER, YOU MUST KNOW THAT YOU HAVE TAKEN MONEY OUT OF HIS POCKET. DO YOU HONESTLY THINK HE WILL GIVE YOU AN IMPARTIAL ASSESSMENT OF YOUR DIAMOND? OF COURSE NOT!! TOO OFTEN MOST JEWELERS ARE NOT DIAMOND EXPERTS. THEY NEED TO KNOW ABOUT MANY THINGS THAT THEY SELL, SO THEY KNOW A LITTLE ABOUT EVERYTHING AND RARELY ARE THEY AN EXPERT IN DIAMONDS. DO YOU WANT SOMEONE WHO KNOWS ONLY SLIGHTLY MORE THEN YOU DO HELPING YOU FIND THAT DIAMOND FOR YOUR MOST IMPORTANT PERSON?

I WILL ALWAYS GIVE YOU A COPY OF THE CERTIFICATE FOR THE DIAMONDS WE TALK ABOUT THAT YOU ARE INTERESTED IN. I DON'T GIVE YOU A LONG LIST OF DIAMONDS THAT I MAY OR MAY NOT HAVE ACCESS TO. JUST SO YOU WILL CALL ME. I CONDUCT A DIAMOND SEARCH SPECIFICALLY FOR YOU AND WHAT YOU WANT.

I HAVE ACCESS TO TENS OF THOUSANDS OF NATURAL DIAMONDS WITH NO TREATMENTS OR ENHANCEMENTS FROM ONE CARAT AND UP. IN ANY COLOR OR CLARITY AND CARAT WEIGHT BUT ONLY THE FINEST CUTS AND MOST ANY SHAPE. INCLUDING NATURAL COLORED DIAMONDS OF PINK, YELLOW, GREEN, ORANGE AND BLUE.
KNOWING AND UNDERSTANDING DIAMONDS IS NOT SOMETHING YOU CAN LEARN IN A WEEK OR A MONTH OR EVEN A YEAR. IT TAKES MANY YEARS TO REALLY UNDERSTAND ALL THE NUANCES THAT ARE INVOLVED IN MAKING A DIAMOND SUPERB. I HAVE OVER 27 YEARS OF EXPERIENCE AS DIAMOND CUT EXPERT. MY STANDARDS ARE MUCH STRICTER THEN GIA'S OR AGS' WHEN IT COMES TO EVALUATION OF CUT. I WILL TREAT YOU WITH HONESTY, INTEGRITY AND TRY TO MAKE THIS A VERY EASY AND HAPPY EXPERIENCE FOR YOU. THAT IS MY GOAL IN LIFE TO STOP SOME OF THE CONFUSION ABOUT DIAMONDS AND MAKE THIS IMPORTANT DECISSION MEMORABLE WITH GOOD FEELINGS.

MOUNTINGS AND JEWELRY

I HAVE ACCESS TO MOUNTINGS OF ANY KIND RINGS, ENGAGEMENT AND WEDDING BANDS, RIGHT HAND RINGS, PENDANTS, BRACELETS AND EARRINGS.
I HAVE TOP QUALITY CRAFTSMEN WHO CAN MAKE A CUSTOM MOUNTING FOR YOU OR ONE SIMILAR TO THOSE EXPENSIVE DESIGNER MOUNTINGS AT EXCELLENT PRICES.